Crayola’s newest color is a hue of blue discovered in 2009

Courtesy: Oregon State University

EASTON, PA (AP) — Crayola’s new crayon color will be based on a blue pigment discovered in 2009.

Scientists at Oregon State University accidentally discovered the brilliant blue hue when they were experimenting with materials that could be used in electronics.

Crayola said Friday that it’s partnering on the new crayon with Oregon State and The Shepherd Color Company, which licenses the pigment known as YInMn blue.

The crayon maker recently retired the color dandelion. Crayola is leaving it to fans to come up with a name for the replacement crayon, which will make its debut this year.

Crayola is based in Easton, Pennsylvania, and is a subsidiary of Hallmark Cards Inc., based in Kansas City, Missouri.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s