Top 5 Black Friday stores

KNOXVILLE (WATE) – American consumers plan to spend an average of $935.58 during the holiday shopping season this year, according to the National Retail Federation. Retailers are already gearing up for the Black Friday shopping experience, but some stores are offering bigger discounts than others.

WalletHub surveyed 8,000 deals from 35 of the largest U.S. retailers’ 2016 Black Friday ad scans to identify the stores offering the biggest discounts. The survey found that Macy’s had the highest overall discount rate at 63.5 percent, whereas Big Lots has the lowest at 23.52 percent. Overall, the average discount for Black Friday is 39 percent.

Stores with the highest average percent discount include:

  1. Macy’s – 63.5%
  2. Stage – 62.81%
  3. JC Penney – 62.79%
  4. Harbor Freight – 62.58%
  5. Gordmans – 61.59%
  6. Kohl’s – 58.15%
  7. Shopko – 55.55%
  8. Fred Meyer – 49.70%
  9. Craft Warehouse – 45.03%
  10. Sears – 43.89%

More: View the full list

However, the experts say don’t just look at percent discounts. Make sure to do your research before you go shopping and make a plan.

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