KNOXVILLE (WATE) – With Election Day just a few weeks away, the presidential race seems to be the top story in the media – whether that’s on TV, in newspapers or on social media. WATE 6 On Your Side has heard from several viewers who say the media is biased in their coverage.
A media expert and voters on Market Square weighed in about this perceived bias.
Kent Bateman is an independent. With just weeks left before Election Day he is still undecided on who he will vote for.
“I certainly think there is media bias. Some networks are more biased than others. Obviously Fox News has a very obvious right-leaning bias, where there are probably other organizations like MSNBC that are going to be a little more left leaning,” said Bateman.
Another voter, RD Singh, says coverage has been fair.
“I don’t think there’s been moderator bias or media bias. I just think that’s Trump’s position,” said Singh.
Hillary Clinton supporter, Democrat Cynthia Chapman, says there has been media bias against Trump.
“I don’t like Donald Trump, but I think they are adding on and adding on. I’ve seen it all along and it’s getting worse and worse as the election get nearer. I think they are piling on Trump,” said Champan.
Rick Laney, CEO and President of Rick Laney Marketing has done consulting work in the past with local politicians. Laney says complaints against the media have been fairly equal from both parties. He says this shows him the media coverage has been pretty balanced.
“You hear consistently the Donald Trump supporters saying the media is treating Donald Trump unfairly and they are giving a pass to Hillary. At the same exact time, you hear from the Hillary supporters that Donald Trump is on 24 hours a day seven days a week, getting way too much media coverage,” said Laney.
Laney says from his marketing experience people tend to typically see things the way they want to see them and that this adds to the feelings of media bias when it may not be the case.