UT group: Social media response overwhelmingly negative during VP debate


KNOXVILLE (WATE) – The University of Tennessee’s Political Social Media Research Group analyzed social media chatter during the vice presidential debate earlier this week and found overwhelmingly negative feelings toward both candidates.

Donald Trump’s running mate, Indiana Governor Mike Pence, and Hillary Clinton’s running mate, Virginia Senator Tim Kaine, squared off Tuesday night. The UT group says Pence got more positive response than Kaine when the topic was the economy, but Kaine got a more positive response when the discussion shifted to health care and immigration.

Previous story: UT research group tracks social media trends during presidential debate

While the argument continues online over who won the debate, hashtag #Pencewon was tweeted seven times more often than #Kainewon.

The group, led by Prof. Stuart N. Brotman, has released its full analysis online. The group also plans to analyze social media trends during the two remaining debates and on election night itself.

More online: Read the full report

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