Hola Festival brings thousands to Market Square

KNOXVILLE (WATE) – Thousands spent the weekend in Knoxville’s Market Square, celebrating Hispanic culture In honor of Hispanic Heritage Month. The Hola Festival, put on by Hola Hora Latina, has been getting bigger and bigger for the last 16 years and this year, organizers think about 20,000 people came out.

“It’s a way to promote understanding and to bring people together and to let people know that everybody can work together in a beautiful way,” said Angela Masini, an Hola Hora Latina board member.

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Previous story: HoLa Festival celebrates Hispanic culture in East Tennessee

The festival had a little bit of everything from booths of crafts, to food vendors, to music and dancing. Dozens of attractions represented Hispanic countries from around the world.

Some visitors said they love seeing the mix of cultures in their new home, here in East Tennessee.

“I think it enriches Knoxville to know us more,” said Rose Delia Rios.

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Juan David Barajas agreed.

“Coming around and seeing people proud of their culture, being proud to be like Venezuelan, Colombian, Mexican, you know, it makes you smile,” he said.

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Hola Hora Latina is East Tennessee’s oldest grassroots Latino non-profit organization and Masini said the festival is the group’s biggest event of the year and the goal is to create a bridge of communication between the Hispanic and Knoxville communities.

More online: Learn more about Hola Hora Latina

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