Market Square Farmers Market keeps going strong into the fall

KNOXVILLE (WATE) – Summer is unofficially over for many families with area kids heading back to school, but one summertime favorite is still going strong with things made and grown right here in our backyard.

With bountiful produce, outdoor shopping and fun in the sun for kids of all ages, the Market Square Farmers Market is often a summer destination in Knoxville, but organizers say they are only halfway through their season.

PHOTOS: Market Square Farmers Market
PHOTOS: Market Square Farmers Market

“We run until the weekend before Thanksgiving. We have meats, eggs, honey and things like that so you can get everything for your Thanksgiving dinner,” Charlotte Tolley with Nourish Knoxville said.

The market is in its 12th season, and according to Tolley, gets stronger every year. One of the keys to their success is listening their customers.

“Every season is better,” Tolley said. “Our vendors learn what customers want each year.”

Many of the vendors this year have been featured before on Made in Tennessee, like Pop Culture, a gourmet all natural Popsicle maker.

Previous story: Knoxville gourmet Popsicle maker seeing big boost in business

“Not only does it allow me to get out of the store, it’s very targeted advertising,” owner Jason Mitchell said. “I am reaching the exact kind of people I want and they are looking for my kind of product as well.”

For newer businesses, like Olde Virden’s Sprinkle, it can help to catapult them into the market.

Previous story: LeConte Lodge caretakers coming down from the mountain, entering pepper shake business

“By doing this it keeps sales up and I get that personal interaction that I couldn’t get being on a store shelf,” said owner Chris Virden.

There are also lots of craft vendors here and there is a veggie valet. Essentially you can leave your produce or flats of flowers with volunteers along Wall Avenue and then drive back and put them straight in your car.

The Market Square Farmers’ Market is held Wednesday from 11 a.m. to 2 p.m. and Saturday from 9 a.m. to 2 p.m., May 2 through November 21, 2015.

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