petition aims to put a stop to new state logo

U.S. Patent and Trademark Office is rejecting state's application to register the new logo on the basis that it is "primary geographically descriptive."

KNOXVILLE, Tenn. (WKRN) – A Knoxville resident has started a petition in the hopes that Governor Bill Haslam will not change the Tennessee state logo.

Previous story: Tennessee shells out $46K for new logo featuring letters TN

Thousands of people have signed the online petition posted by Taylor Prince.

Many state residents have spoken out against the new logo after learning that $46,000 was paid for the design featuring the white letters TN on colors patterned on the state flag.

Advertising and marketing company GS&F was hired by the state to design the new logo.

A spokesman for Governor Bill Haslam told the Associated Press the new logo was needed to give the state a more unified look on signs and letterhead.

The new logo will be gradually introduced as current stationary runs out.

The new state branding followed a decision by the Tennessee Department of Transportation to replace a green-themed symbol introduced by Haslam’s Democratic predecessor Phil Bredesen. The department in 2011 introduced a new logo featuring the TDOT acronym on a red field the shape of the state.

The Associated Press contributed to this report.

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