GM will beam donut discounts directly to drivers

HONG KONG (CNN MONEY) – General Motors plans to start offering discounts to drivers using OnStar, a perk that will include offers at Dunkin’ Donuts and Priceline.com.

The service — dubbed “AtYourService”– will be offered to OnStar users in the U.S. and Canada starting in early 2015.
OnStar, GM’s in-car information service, provides navigation tools and other services.

The discounts will be offered when users ask for directions to a participating retailer. Search for the nearest Dunkin’ Donuts, for example, and you might get a deal on a coffee or snack.

To make the connection, OnStar will use digital coupon services RetailMeNot and Entertainment Book.
Related: How hackers could slam on your car’s brakes

The Priceline partnership will allow drivers looking for a hotel to make a reservation directly through the OnStar system.

“We were seeing a growing segment of our business, with Priceline users making same-day reservations for hotels while driving in their cars,” Randy Schartner, a Priceline executive, said in a statement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s