HONG KONG (CNN MONEY) – General Motors plans to start offering discounts to drivers using OnStar, a perk that will include offers at Dunkin’ Donuts and Priceline.com.
The service — dubbed “AtYourService”– will be offered to OnStar users in the U.S. and Canada starting in early 2015.
OnStar, GM’s in-car information service, provides navigation tools and other services.
The discounts will be offered when users ask for directions to a participating retailer. Search for the nearest Dunkin’ Donuts, for example, and you might get a deal on a coffee or snack.
To make the connection, OnStar will use digital coupon services RetailMeNot and Entertainment Book.
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The Priceline partnership will allow drivers looking for a hotel to make a reservation directly through the OnStar system.
“We were seeing a growing segment of our business, with Priceline users making same-day reservations for hotels while driving in their cars,” Randy Schartner, a Priceline executive, said in a statement