HGTV co-founder Susan Packard authors new book for women in business

KNOXVILLE (WATE) – Susan Packard is the co-founder of HGTV and one of the loudest voices for women in the workplace. Now, she has written her first book.

This book could become a new guide for women in business, helping any one of you at home work your way to the top of your industry.

Twenty years after helping to launch HGTV, it is only fitting that Packard is about to release her first book.

“A friend of mine who is a business writer said to me, ‘You know, you have a pretty interesting story. You might want to consider telling it.’ And so I sat back and said, ‘What is the story? What made a difference for me?'” said Packard.

Packard says that’s how she arrived at “New Rules of the Game,” a book she hopes will become a handbook for women in business. The message is to think like a winner and act like an athlete, but at the same time don’t be afraid to use humor in the workplace.

“I will sometimes hear back [that] my colleagues need to take me seriously, I need to be careful about that. And the problem there, while you are being taken so seriously, the guy in the cube next to you is getting the promotion,” she said.

If you don’t want to wait until her book of 10 strategies is released Packard said our viewers can make two simple changes right now. The first is to be open to what may appear as a lateral career move.

“In the workplace today, it is not a ladder any more,” she said. “You grow through experiences outside the four walls of your department.”

The second is to remember body language. Women are often judged more harshly than their male counterparts.

“I have a little part in the book called “Tough Face.” It is something that women do and don’t even realize they are doing it. You are in a meeting. What do you look like? What are your physical mannerisms? Are your shoulders back or slumped? Are you smiling, which is welcoming, or are you doing tough face? It turns people off!” said Packard.

To put it simply, Packard says success can be all about “gamesmanship.”

“Business is a team sport, and women don’t know how to play,” she said.

Packard’s book is expected to be released February 3 and is available for pre-order now.

More online: Susan Packard’s website

Packard stays busy these days speaking to groups across the country, working here locally with several organizations and she is writing a piece about her father’s diary that she plans to pitch to some national magazines.

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