NEW YORK (ABC) – In honor of Breast Cancer Awareness month this October, Nestle FITNESS found a unique way to remind women of the importance of regular self exams as a part of early breast cancer detection.
Hopping on the #CheckYourSelfie campaign being promoted by the Keep A Breast Foundation, Nestle FITNESS attached a hidden camera to a woman’s bra to find out just how many times a day people glanced at her cleavage.
It probably comes as no surprise that the camera captured more than a few people sneaking a peek. Men, women, babies, and yes, more men were caught glancing at the woman’s chest, sometimes discreetly, sometimes less so.[youtube: https://www.youtube.com/watch?v=8Gr1OJbidw8]
To be fair, the woman was wearing a hot pink bra with her shirt rather conspicuously open, but the message gets across. The video ends with, “Your breasts are checked out every day. So, when was the last time you checked your own?”
Breast cancer is the second leading cause of cancer deaths among women in the United States. The American Cancer Society recommends a combined approach of breast self exams, along mammography and routine clinical exams, as the best way to reduce breast cancer deaths through early detection.